Everybody knows IKEA so they don’t need much introduction. What does need a little explaining is the idea behind this video and the IKEA Emoticons.
As part of the ‘Rommelblindheid’ campaign LEMZ created the concept to introduce the IKEA Emoticons. They figured that men and women have always found difficulty in communication. In the home situation misunderstandings occur most around clutter. And that is why IKEA wanted to introduce the Emoticons "a communication tool to ensure universal love and understanding in your home". All your hints, desires and questions will be understood right away.
To introduce these Emoticons to a large audience an introduction video was needed. We developed the concept of the video together with Pim, Pepijn and Rein from LEMZ and took on the full production and post-production of the video. It wasn’t easy to find the perfect Swedish actor but luckily we found Matthias Asplund who did a great job. Besides him we have to thank: Nijnke van Wilgenburg (Styling), Kira Kroegman (Make up), Colin Hill (Camera), Bill Tanaka (Camera), Willem de Wijs (Sound), Jairo Bambang Oetomo (VFX), Yentl Oehlenschläger (Actress), Anna Speller (Actress), Carlo Slats (Actor), Roos Sitser (Grooming), Robert Roosenstein and the people from LEMZ.