SEED architects focuses on collaboration, in an ethical, involved and creative way. They look for permanent and innovative possibilities, but mostly want to take pride in the buildings they design. A good design can only come about through intensive collaboration with the client. And the completion of a building does not mark the end, but the beginning. This is why they believe that their responsibility continues even when the building is in use.
It is nice working for a client who has all the ideas you’ve just read in their vision and mission statement. The good thing is that it is actually true. When we were asked to first visit their studio for a introductory meeting they were still called Burger Grunstra Architects. They weren't happy with that name anymore, it was outdated and had no international potential. After many brainstorms with the Guido and Arnold (the architects) we came to: SEED architects. First reason for this name was that the metaphor of planting a seed that can grow out to be something big and beautiful was good. Second because it is a name that is easy to remember and pronounce. Third was that the meaning of all the letters covered the method of how they are working:
SEE - EXTRACT - ENVISAGE - DESIGN
When the new name was chosen we designed their identity, house style and website.