Jägermeister is active in the music industry since the '90”s and knows what the essential ingredients for organizing events are. Jäger Music is their department that combines all their knowledge and experience in this area. In association with BlueprintMedia we have worked on many different projects for Jägermeister & Jäger Music.
Recently Jägermeister decided to launch a very special limited edition Yellow Claw bottle, we created the website and devised a mass hashtag activation campaign to build up attention to the release of the bottle. The campaign ran over 10 days, the scene hidding the bottle gradually changed the more people used the hashtag. We made use of Twitters Periscope app to broadcast some these changes live.
We created the identity and tool kits for the Jäger Music Nederland which discovers and supports a select group of artists by arranging shows and promotion. In the beginning the Jäger Music program focused mainly on Rock bands, but in 2012 they started supporting DJ’s in The Netherlands. Cleavage, Dirtcaps, Illesnoise and Yellow Claw were selected to represent Jäger Music and promoted by social media campaigns and some limited edition special products that we designed ranging from glow in the dark slipmats, rubberized usb sticks right through to festival stages.
Concept56 is a series a pop-up organizations consisting of 5 young creative top talents. They have 6 months to create and produce an innovative event. The team exists of a copywriter, event manager, project manager, marketeer and designer. They are guided by external experts a big names of the creative industry. To get this project rolling we created the base identity and toolkit for C56, we also mentore and advise the teams in their decisions towards the event. The first edition took place in Studio/K (Amsterdam) and was titled “All Under One Roof”, featuring Michael Mayer, Heleen Blanken, and Orpheu the Wizzard. Since then Concept56 has evolved into a world wide project with C56 groups foming in Madrid, Rotterdam and Detroit with more internation cities to come.
Sterrenjacht was a fun brand activation for Jägermeister. A large tent is set up at festivals with a fake 80’s/90’s TV show set built inside. Festival visitors are invited to take part in the show and have to dress up in crazy 80's clothing to create the right atmosphere. The show always ends with a large audience group shot which can be found and shared via Jägermeisters social channels.